Our founding vision
About luminera
Zarna and Peter met in Auckland in their early 20s, after over a decade together and two children, they created luminera when they saw how quickly the digital world was changing and how important this need for authenticity and human connection remains. It began with an intention to be a bridge between the earth, real people, and tech.
A foundation of authenticity, to use AI to amplify rather than replace. luminera sees a middle ground in this rapidly changing digital world, and a need to keep up to date to stay relevant and visible, but not compromise on values.
At luminera you are connecting and working with real people, building a relationship rather than becoming just another number. On your terms, maybe you want to simply handover and only hear about approvals, maybe you would like to be more involved and in the process, we accommodate each business's unique needs.
We care about the impact we make, we want to contribute by supporting your business to thrive.
"A visibility partnership with us allows you to focus on what you love to do, while we focus on getting you visible to the people that are actually searching for what you offer in your local area."
Peter Worley
luminera light era
Who we are
A small agency who are dedicated to you, and your business's needs.
How we work
Authentic humanness, applied consistently.
We use our authentic humanness (need it be said?) to monitor, audit and update your business's ability to be found by the humans that need your products or services. By combining our creativity and strategic insight (this often means technical fixes and performance improvements) together with consistency, to naturally earn the trust of both your clients and that of AI (GEO) and Google search engines (SEO), so that over time your business becomes more visible to the people who are looking for you. With AI becoming our go to for all questions, our goal is to help your business become the answer to the people's queries, so that you come up in AI overviews.
Relationships first
We all need people.
A core value of ours is people and relationships first. Yes the goal is to build authority and trust of Google and Open AI in a fast paced digital world. Yet one thing always remains the same, we all need people. A visibility partnership with luminera is at its core a relationship, a shared goal with consistency over time to get the results we want, turning website views into customers. We do this by holding this core value as a guiding light in the decisions we make.
Included when you sign up to our Ongoing Visibility Partnership
Our welcome gift to you.
The idea for our welcome gift came from the desire to do something to contribute to other businesses thriving.
- Filled with goods and offerings from other businesses in our community. Valued at around $500.
- Our way of welcoming you, and getting the word out about other local businesses at the same time.
- Because when one of us thrives, we all thrive.
Want to be part of this?
Are you a local business? Apply for your business to be added to our local care package. It is a lovely way to get your business in front of other invested, growing businesses in our community.
ApplyHave any questions about who we are or what we offer?
Let's connect.